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~type_genre:"Collection of articles of several authors"
~isPartOf:"Legends in marketing"
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Legends in marketing
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Premier reference source
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Innsbrucker Kolleg für Unternehmensführung
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Journal of business research : JBR
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Management und Unternehmenskultur : Schriftenreihe der Europäischen Akademie Bozen
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Legends in marketing: V. Kumar
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010201420
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The price-quality-value relationship
Monroe, Kent B.
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2011
Persistent link: https://www.econbiz.de/10009238856
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