Search Results - subject:"customer value cocreation"

Service agent driven co-created caring in chat-based customer service encounters

Heinonen, Johanna; Sthapit, Erose - In: Services marketing quarterly 45 (2024) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10014513536

The link of corporate social responsibility communication towards customer value co-creation : an empirical study in banking business Indonesia

Nizar Fauzan; Pensri Jaroenwanit - In: Thailand and the world economy 42 (2024) 1, pp. 196-213

. This study aims to analyze the impact of CSR on the interactions between social media influencers, customer value co-creation … customer company identification. CSR communication has a positive impact on customer value co-creation. The paper comes up with …

Persistent link: https://www.econbiz.de/10014513539

Dynamic customer value cocreation in healthcare

Danaher, Tracey S.; Danaher, Peter J.; Sweeney, Jillian C. - In: Journal of service research 27 (2024) 2, pp. 177-193

Persistent link: https://www.econbiz.de/10014580413

Antecedents of customer value co-creation in Islamic banking: The role of religiosity, perceived value and behavioral factors

Abror, Abror; Patrisia, Dina; Engriani, Yunita; Noor, … - In: Cogent Business & Management 10 (2023) 3, pp. 1-19

This study aims to examine some antecedents of customer value co-creation in the Islamic bank industry. It also … addresses the role of religiosity, perceived value and behavioral factors on customer value co-creation. This quantitative study …-SEM) with AMOS 24 as the software package. The result indicates that several factors affect customer value co-creation …

Persistent link: https://www.econbiz.de/10014527348

Systematic review and research agenda for the tourism and hospitality sector : co-creation of customer value in the digital age

Dang, T. D.; Nguyen, M. T. - In: Future business journal 9 (2023) 1, pp. 1-14

technologies facilitating real-time customer communication and data collection. This evolution towards customer value co-creation … (AI) and the Metaverse. A systematic literature review using the PRISMA method investigated the impact of customer value … co-creation through the digital age on the tourism and hospitality sector. The primary objective of this review was to …

Persistent link: https://www.econbiz.de/10014505882

Antecedents of customer value co-creation in Islamic banking : the role of religiosity, perceived value and behavioral factors

Abror, Abror; Patrisia, Dina; Engriani, Yunita; Nazirul … - In: Cogent business & management 10 (2023) 3, pp. 1-19

Persistent link: https://www.econbiz.de/10014506339

Co-creation dynamics in tourism and hospitality : a horizon 2050 paper

Tiago, Maria Teresa Borges; Avelar, Sónia Margarida Moreira - In: Tourism review 80 (2025) 1, pp. 194-208

Persistent link: https://www.econbiz.de/10015421690

Low and high outcome quality in co-created hospitality services : two explanations for consumer satisfaction

Alarcón-López, Rocío; López-López, Inés; Ruiz de … - In: Journal of vacation marketing 31 (2025) 1, pp. 3-21

Persistent link: https://www.econbiz.de/10015190068

Customer-to-customer value co-creation : a customer-dominant framework of value

Nguyen Bac Nguyen; Menezes, João - In: Journal of global marketing 38 (2025) 2, pp. 156-185

Persistent link: https://www.econbiz.de/10015519823

Nurturing bonds : the essence of moral reasoning in linking relationship marketing orientation to customer value co-creation behavior through customer engagement

Arefin, Md Shamsul; Ayshe, Nujhat Nabila; Alam, Md. Shariful - In: Journal of global marketing 38 (2025) 5, pp. 531-552

Persistent link: https://www.econbiz.de/10015532893