Danaei, Habibollah; Sadr, Eghbal Hosseini; Mahdevar, … - In: International Journal of Academic Research in Business … 4 (2014) 1, pp. 548-555
This study aims to investigate the readiness of University of Isfahan in implementing Customer Relationship Management according to opinions of the students in this university. This study is an applied one and in its nature and method, it is a descriptive and survey-based one. The statistical...