mass customisation and personalisation. The considered life cycle aspects include supplier selection, initial manufacturing … development of methods and tools to satisfy product-service customisation and personalisation are promoted. …

mass customisation and personalisation. The considered life cycle aspects include supplier selection, initial manufacturing … development of methods and tools to satisfy product–service customisation and personalisation are promoted. …

A Mass Customisation model is discussed as a competitive positioning strategy in the marketplace adding value to the …. To the present day, almost all proposals for Mass Customisation have been focused on the design phase and single family … Customisation models are assumed by the customer and they do not offer solutions that support the change management. Furthermore …

Marketing strategy; segmentation; market research; value proposition; new consumer; mass customisation Faculty of … will focus on the first effect. What about ‘mass customisation’ which until recently has received a lot of attention? Is … conclusion that mass customisation works quite well for a very small segment of the market but fails to solve the problem that …

THE OPERATIONAL IMPLICATIONS OF SERVICE CUSTOMISATION LEVELCustomisation offers the opportunity for organisations to … services for customers. Many organisations have implemented increased customisation with the expectation of increased demand … different levels of customisation have distinct operational needs which render the adoption of different levels of customisation …

innovative components as the outcome of customisation and related R&D activities. The allocation of intellectual property rights …-supplier relationships producing IPRs as an outcome of a customisation process. With survey data on 302 suppliers, representing most …