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Search: subject:"customisation capability"
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Beziehungsmarketing
2
Lieferantenmanagement
2
Mass Customization
2
Mass customization
2
Relationship marketing
2
Supplier relationship management
2
B-to-B-Marketing
1
Building marketing capabilities
1
Business-to-business marketing
1
Capability approach
1
Capability-Ansatz
1
Capitalism
1
China
1
Competitive advantage
1
Customer integration
1
Customer need
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
Immaterielle Werte
1
Intangible assets
1
Kapitalismus
1
Kundenintegration
1
Lieferkette
1
Marketing management
1
Marketingmanagement
1
Mass customisation capability
1
Moderating effect
1
Product design
1
Product life cycle
1
Produktgestaltung
1
Produktlebenszyklus
1
Resource-based view
1
Ressourcenorientierter Ansatz
1
Strategic management
1
Strategisches Management
1
Supply chain
1
Supply chain integration
1
Wettbewerbsvorteil
1
capability theory
1
cognitive capital
1
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English
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Bicen, Pelin
1
Feng, Taiwen
1
Geng, Ruoqi
1
Hunt, Shelby D.
1
Li, Tianxiong
1
Madhavaram, Sreedhar
1
Wang, Qiang
1
Wang, Zhiqiang
1
Yang, Qian
1
Zhao, Xiande
1
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International journal of physical distribution and logistics management
1
International journal of production research
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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ECONIS (ZBW)
3
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Impacts of supply chain integration on product- and service-oriented mass
customisation
capability
: the role of customer need
Yang, Qian
;
Geng, Ruoqi
;
Feng, Taiwen
;
Li, Tianxiong
- In:
International journal of physical distribution and …
53
(
2023
)
3
,
pp. 354-377
Persistent link: https://www.econbiz.de/10014252388
Saved in:
2
Building
customisation
capability
in B2B marketing : the role of organisational capital
Madhavaram, Sreedhar
;
Hunt, Shelby D.
;
Bicen, Pelin
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1409-1435
Persistent link: https://www.econbiz.de/10012695287
Saved in:
3
Strategic orientations and mass
customisation
capability
: the moderating effect of product life cycle
Wang, Qiang
;
Wang, Zhiqiang
;
Zhao, Xiande
- In:
International journal of production research
53
(
2015
)
17
,
pp. 5278-5295
Persistent link: https://www.econbiz.de/10011389910
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