Li, Minqiang; Feng, Haiyang; Feng, Nan - In: Journal of management science and engineering 9 (2024) 3, pp. 390-418
, demographics) to provide a data analytics service for third-party sellers, both encouraging innovations and improving the … operations of the latter. Through adopting the data analytics service, a seller can enhance its competitiveness by improving the … to adopt the data analytics service provided by the platform. Then, we find that a seller's decision of whether or not to …