"This book sheds light on these images and signs and how the disciplines of semiotics and visual rhetoric can help us decode them in specific ways or else how we can better understand the world in which we live"--

Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and...