This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and...

Verl.Beschr.: Das Buch ist eine leicht verständliche und praxisnahe Darstellung der prüfungsrelevanten Grundlagen für das Bachelorstudium. Ziel ist, die statistischen Verfahren ebenso wie die zum Verständnis notwendigen Formeln anschaulich zu erklären. Dazu werden zahlreiche Beispiele aus...

Business today relies on effectively using data to predict trends and sales. Predictive analytics is the tool that can make it happen, and this book eliminates the tricks and shows you how to use it. You'll learn to prepare and process your data, create goals, build a predictive model, get your...

"[This book] is a pivotal reference source for the latest academic research on embedding and associating semantics with multimedia information to improve data retrieval techniques. Highlighting a range of pertinent topics such as automation, knowledge discovery, and social networking, this book...

This book provides a comprehensive introduction to modern financial modeling using Excel, VBA, standards of financial modeling and model review. It offers guidance on essential modeling concepts around the four core financial activities in the modern financial industry today: financial...