This chapter attempts to examine how visual analytics can strengthen the link between entrepreneurial knowledge and business education. Using visual analytics to map knowledge serves a crucial role to address the issue of dispersed knowledge across time, place, and people. Visual analytics...

Corporate Visual Identity (CVI) is the visible part of Corporate Identity, which organisations use to present themselves to internal and external stakeholders. The roots of the term lie in design, and in an increasingly visual world it is no surprise that CVI has received wide attention over the...

Marketing depends upon images in on and offline environments, and research methods in marketing must be capable of addressing the issues such images signify. By connecting images to the cultural context of consumption, researchers can gain a more thorough understanding of how images embody and...