"Written in an accessible style with comprehensive coverage, the Handbook of Gender and Technology provides an excellent foundation examining gender equity in technology fields. Covering the state of the art, chapters consider three key influences - environmental, identity, and individual - to...

"The best, most powerful way to communicate the nature and potential impact of data is visually. For a long time "dataviz" was left to specialists-data scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to...

A large number of visualization tools have been created to help decision makers understand increasingly rich databases of product, customer, sales force, and other types of marketing information. This article presents a framework for thinking about how visual representations are likely to affect...

Two studies investigate visual complexity in banner ads and support predictions based on the resource-matching perspective, which suggests that processing is optimized when the resources required to process a stimulus match the resources available. A content analysis of actual banner ads...

We propose a “visual listening in” approach (i.e., mining visual content posted by users) to measure how brands are portrayed on social media. Using a deep-learning framework, we develop BrandImageNet, a multi-label convolutional neural network model, to predict the presence of perceptual...

The presented research aimed to perform geophysical modelling (gravity and geoid) and to evaluate the spatio-temporal variation of the marine geological data (distribution and depth of earthquakes) using combination of the Generic Mapping Tools (GMT) and available sources from the International...

Cultural codes, ideological discourse, and rhetorical processes have been acknowledged as influences on consumer's relationships with advertising, brands and mass media. If brands exist as cultural, ideological, and rhetorical objects, then researchers require tools developed to understand...

The study details geological analysis of the South China Sea region. South China Sea is a marginal sea located in unique geographical region of west Pacific Ocean. It has a complex tectonics history being developed at subduction zone of three tectonic plates: Eurasian, Pacific and Indian....

Data visualization is a graphic representation of data with the intention of easing ease access to information, enhancing data readability, and strengthening information literacy. Over the past decade, data-informed decision-making has become a crucial part of institutional planning in public...