Purpose This study examines the role of logotypes in advertising effectiveness on s-commerce platforms by analyzing the visual attention paid by the consumer to fashion branding - wordmarks or combination marks - and their subsequent recall. Design/methodology/approach The study examines the...

Information technology (IT) professionals have been depicted as good examples of in-flow individuals and teams. Accordingly, their workplace is acknowledged as ludic and relaxed, while also immersive and productive. The present study discusses evidence of actions effected by IT professionals to...

Agent-Based Models (ABMs) provide powerful tools for economic analysis, capturing microto-macro interactions and emergent properties. However, integration with empirical data has been a persistent challenge. To address it, we propose a protocol for integration between empirical data and ABM,...

This paper presents the development and implementation of a lightweight, entirely client-side web mapping tool tailored for users of short-term rental platforms. By leveraging Leaflet.js, OpenStreetMap data, and custom GeoJSON layers, the application enables location-aware experiences without...

Nonverbal communication through corporate symbols, logos, and slogans is an important part of corporate culture and communication with target audiences. The purpose of visual symbols is to foster corporate recognition and build a business image. Creating corporate visual symbols enables...

Der Artikel untersucht, wie Künstliche Intelligenz (KI) die Gefährdungsbeurteilung im betrieblichen Arbeitsschutz verbessern kann. Trotz ihrer gesetzlichen Verpflichtung weisen viele Unternehmen, insbesondere kleine und mittlere, Defizite bei der Durchführung auf. Um diese Lücke zu...

This thesis explores the strategic use of visuals in CSR reports, comparing companies in the EU and Switzerland. Using automated image classification and clustering, 11,455 images from sustainability reports were analyzed. The study finds that firms in environmentally or socially sensitive...