Kennzeichnung, Erfolgsfaktoren und Ziele des Online-Marketings -- Verbreitung und Nutzung des Online-Marketings -- Ausgestaltung der Corporate Website -- Suchmaschinen-Marketing (SEO, SEA), Online-Werbung -- Social-Media-Marketing, E-Mail-Marketing, Affiliate-Marketing -- E-Commerce -- Trends im...

Grundlagen der IT-gestützten Logistik -- IT-gestütztes Logistiksystem -- Informations- und Kommunikationstechnologien als Enabler -- Prozesse und Anwendungen der IT-gestützten Logistik (Beschaffungs-, Produktions-, Lager-, (Re-)Distributions-, Instandhaltungslogistik - Supply Chain) --...

An important but often overlooked obstacle in multivariate discrete data models is the specification of endogenous covariates. Endogeneity can be modeled as latent or observed, representing competing hypotheses about the outcomes being considered. However, little attention has been applied to...

Using German firm-level data, an endogenous switching regression model within a production function framework is estimated in order to explore differences in labor productivity between IT outsourcing and non-IT outsourcing firms. This approach takes possible complementarities between IT...

Data and metadata exchange between organizations requires a common language for describing structure and content of statistical data and metadata. The SDMX consortium develops content oriented guidelines (COG) recommending harmonized cross-domain concepts and terminology to increase the...

The economy has recovered following the stabilization of commodity and food prices. The Article IV discussions focused on policies to secure a sustained recovery and achieve long-term economic and fiscal sustainability. The recovery will likely remain weak, and the consolidated fiscal surplus is...

It is beyond doubt that the exponential growth in available data will serve many purposes and will be provided for and to many users. To meet the wide range of needs, a business handling data system must meet different criteria. This paper provides an a both qualitative and quantitative...

Previous research has shown that individuals value objects more highly if they own them, a finding commonly known as the endowment effect. In fact, simply touching an object can create a perception of ownership that produces the endowment effect. Through a series of three studies, we extend this...

The identity of a consumer Internet of Things (IoT) assemblage emerges through a historical process of ongoing interactions among consumers, smart devices, and digital information. Topological Data Analysis (TDA), consistent with mathematical aspects of assemblage theory, is used to visualize...

xsmle is a new command for spatial analysis using Stata. We consider the quasi-maximum likelihood estimation of a wide set of both fi xed- and random- eff ects spatial models for balanced panel data. Of special note is that xsmle allows to handle unbalanced panels thanks to its full...