The explosive growth of customer data, generated from various sources, combined with increasingly powerful capabilities to analyze it, offers unprecedented opportunities for firms to better serve their customers in today’s digital world. However, the growing availability of detailed personal...

In this paper we describe lessons learned from the creation of Basic Stand Alone (BSA) Public Use Files (PUFs) for the Comparative Effectiveness Research Public Use Files Data Pilot Project (CER-PUF). CER-PUF is aimed at increasing access to the Centers for Medicare and Medicaid Services (CMS)...

Dealing with sensitive data has been the focus of much of recent research. On one hand data disclosure may incur some risk due to security breaches, but on the other hand data sharing has many advantages. For example, revealing customer transactions at a grocery store may be beneficial when...