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  • Search: subject:"data-driven segmentation"
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Consumer behaviour 1 Gesundheitstourismus 1 Health tourism 1 Holiday behaviour 1 Konsumentenverhalten 1 Lebanon 1 Libanon 1 Market segmentation 1 Marktsegmentierung 1 Urlaubsverhalten 1 data-driven segmentation 1 medical tourists 1 motivations 1 typology 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Jabbour, Mazen 1 Mataruna-Dos-Santos, Leonardo 1 Noaman, Samar Billi 1 Range, Daniel 1
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Market : review for marketing theory and practice 1
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ECONIS (ZBW) 1
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Data-driven market segmentation : the case of medical tourists in Lebanon
Noaman, Samar Billi; Jabbour, Mazen; Range, Daniel; … - In: Market : review for marketing theory and practice 35 (2023) 1, pp. 57-75
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