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  • Search: subject:"data-driven strategy"
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Year of publication
Subject
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data-driven strategy 3 Beziehungsmarketing 2 Consumer behaviour 2 Data-driven strategy 2 Konsumentenverhalten 2 Relationship marketing 2 Artificial intelligence 1 Behavioral data 1 Big Data 1 Big data 1 Brand architecture 1 Brand image 1 Brand management 1 Consumer segmentation 1 Customer integration 1 Data science 1 Digital transformation 1 Einzelhandel 1 Electronic coupon redemption 1 Information management 1 Informationsmanagement 1 Innovation 1 Innovation management 1 Innovationsmanagement 1 Internet marketing 1 Isolation forest 1 Kaufentscheidung 1 Kundenbindungsprogramm 1 Kundenintegration 1 Künstliche Intelligenz 1 Loyalty program 1 Luxury goods 1 Luxusgüter 1 Markenarchitektur 1 Markenführung 1 Markenimage 1 Marketing management 1 Marketingmanagement 1 Mobile communications 1 Mobile wallet 1
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Online availability
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Undetermined 3 Free 1
Type of publication
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Article 4 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3 Aufsatz im Buch 1 Book section 1 Conference Paper 1
Language
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English 5
Author
All
Alcañiz, Mariano 1 Behl, Abhishek 1 Blasco-Arcas, Lorena 1 Cao, Jingjing 1 Gong, Yeming 1 Kastanakis, Minas N. 1 Kwon, Youngsun 1 Pantano, Eleonora 1 Ren, Xinxin 1 Reyes-Menendez, Ana 1 Rim, Maria J. 1 Shankar, Amit 1 Vannucci, Virginia 1 Xua, Xianhao 1
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Published in...
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32nd European Conference of the International Telecommunications Society (ITS): "Realising the digital decade in the European Union – Easier said than done?", Madrid, Spain, 19th - 20th June 2023 1 Building corporate identity, image and reputation in the digital era 1 Journal of business research : JBR 1 Journal of retailing and consumer services 1 Journal of strategic marketing 1
Source
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ECONIS (ZBW) 4 EconStor 1
Showing 1 - 5 of 5
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Collecting, generating and analyzing national statistics with AI: what benefits and costs?
Rim, Maria J.; Kwon, Youngsun - 2023
The paper addresses the increasing adoption of digital transformation in public sector organizations, mainly focusing on its impact on national statistical offices. The emergence of data-driven strategies powered by artificial intelligence (AI) disrupts the conventional labourintensive...
Persistent link: https://www.econbiz.de/10014367363
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Leveraging user behavior and data science technologies for management : an overview
Blasco-Arcas, Lorena; Kastanakis, Minas N.; Alcañiz, … - In: Journal of business research : JBR 154 (2023), pp. 1-5
Persistent link: https://www.econbiz.de/10013468686
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How to enhance consumer experience over mobile wallet : a data-driven approach
Shankar, Amit; Behl, Abhishek - In: Journal of strategic marketing 31 (2023) 4, pp. 838-855
Persistent link: https://www.econbiz.de/10014305011
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Corporate brand image : technology and innovation in e-tailing
Vannucci, Virginia; Pantano, Eleonora - In: Building corporate identity, image and reputation in …, (pp. 347-362). 2022
Persistent link: https://www.econbiz.de/10012609405
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Cover Image
A two-stage model for forecasting consumers' intention to purchase with e-coupons
Ren, Xinxin; Cao, Jingjing; Xua, Xianhao; Gong, Yeming - In: Journal of retailing and consumer services 59 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012433327
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