Capitello, Roberta; Agnoli, Lara; Begalli, Diego - In: Journal of Research in Marketing and Entrepreneurship 17 (2015) 1, pp. 110-126
/value – For the first time in the literature, this study analyses commonalities and peculiarities in the decision-making process … tested. Findings – The hypothesis testing reveals two effects. The age effect creates similarities in the decision-making … process structure, and attitude and subjective norm have the same weight in influencing behavioural intention. The novice …