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Subject
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Consumer behaviour 1 Data Mining 1 Data mining 1 Enterprise 1 Forschungsdaten 1 Konsumentenverhalten 1 Marketing 1 Qualitative research 1 Research data 1 Technischer Fortschritt 1 Technological change 1 deep data 1 deep data mining 1 in-depth analysis 1 lived experience 1 sensemaking 1 technical distance 1 technology development 1 trend characteristics 1
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Undetermined 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Akaka, Melissa Archpru 1 Schau, Hope Jensen 1 Wang, Changliang 1
Published in...
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Journal of advertising research 1 Journal of information & knowledge management : JIKM 1
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
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Deep data mining of the characteristics of enterprise's technology development trend
Wang, Changliang - In: Journal of information & knowledge management : JIKM 22 (2023) 3, pp. 1-19
Persistent link: https://www.econbiz.de/10014388641
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The stories you tell : crafting managerially relevant articles based on qualitative research
Akaka, Melissa Archpru; Schau, Hope Jensen - In: Journal of advertising research 63 (2023) 2, pp. 185-200
Persistent link: https://www.econbiz.de/10014317790
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