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A "meta-analysis" of multibrand, multioutlet channel systems
Lee, Eunkyu
;
Staelin, Richard
;
Yoo, Weon Sang
;
Du, Rex …
- In:
Management science : journal of the Institute for …
59
(
2013
)
9
,
pp. 1950-1969
Persistent link: https://www.econbiz.de/10010194864
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