Search Results - subject:"design orientation"

Validation of a design orientation scale in the trade and tourism sectors and assessment of its impact on firms' performance

Cantó-Primo, Mónica; Gil Saura, Irene; Frasquet … - In: Service business 18 (2024) 1, pp. 81-100

Persistent link: https://www.econbiz.de/10014504720

The difference of managerial approach in more or less design-oriented companies

Rocco, Sanja; Selinšek, Aleksandra - In: Management : journal of contemporary management issues 25 (2020) 1, pp. 193-213

Persistent link: https://www.econbiz.de/10012253950

The structure of design orientation and its relationship with market orientation

Rocco, Sanja; Selinšek, Aleksandra - In: Naše gospodarstvo / Our Economy 65 (2019) 3, pp. 50-62

Although market orientation has been investigated in numerous studies, its complex relationship with design orientation … orientation (MO) and design orientation (DO) have been investigated. The research has been executed in several stages, combining … relationships between variables of MO and DO. Results confirm the positive relationship between design orientation and market …

Persistent link: https://www.econbiz.de/10014520573

The structure of design orientation and its relationship with market orientation

Rocco, Sanja; Selinšek, Aleksandra - In: Naše gospodarstvo : NG 65 (2019) 3, pp. 50-62

Persistent link: https://www.econbiz.de/10012105637