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  • Search: subject:"desired identity"
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Brand 1 Brand image 1 Brand management 1 Consumer behaviour 1 Corporate culture 1 Creativity 1 Cultural sector 1 Konsumentenverhalten 1 Kreativität 1 Kultursektor 1 Markenartikel 1 Markenführung 1 Markenimage 1 Personality psychology 1 Persönlichkeitspsychologie 1 Unternehmenskultur 1 brand 1 branding 1 collective-associative view 1 creative self 1 desired identity 1 identity incentive 1 identity opportunity 1 neo-normative control 1 store artist 1
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Endrissat, Nada 1 Kärreman, Dan 1 Noppeney, Claus 1
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Human relations 1
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Incorporating the creative subject : branding outside-in through identity incentives
Endrissat, Nada; Kärreman, Dan; Noppeney, Claus - In: Human relations 70 (2017) 4, pp. 488-515
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