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Search: subject:"development and testing of new models"
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Beziehungsmarketing
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Brand
1
Brand Love
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Brand management
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Consumer behaviour
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Emotion
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Konsumentenverhalten
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Markenartikel
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Markenführung
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Marketing management
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Marketingmanagement
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Mobile phone
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Mobiltelefon
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Relationship marketing
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Switching behaviour
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branding
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development and testing of new models
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smartphones
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switching cost
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Christino, Juliana Maria Magalhães
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Fonseca, Luiz Henrique
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Moura, Luiz Rodrigo Cunha
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Silva, Thaís Santos
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Antecedents and consequents of brand love in the smartphone market : an extended study of the impact of switching cost
Christino, Juliana Maria Magalhães
;
Silva, Thaís Santos
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
3
,
pp. 301-321
Persistent link: https://www.econbiz.de/10012179127
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