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Product development with a focus on attractive product expression: an analysis of case studies
Gotzsch, Josiena
;
Chanaron, Jean-Jacques
;
Birchall, David
-
HAL
-
2006
new product
development
process
. The present research has an exploratory nature. For the field research, the case study …
Persistent link: https://www.econbiz.de/10008796064
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