Kankam-Kwarteng, Collins; Osman, Barbara; Acheampong, … - In: Journal of Tourism, Heritage & Services Marketing 6 (2020) 3, pp. 25-34
Purpose: The purpose of this paper was to examine the relationships between differentiation strategies, competitive … intensity and restaurant performance. It was also to estimate the effect of interaction terms of differentiation strategies and … analysis. Results: The findings suggest that differentiation strategies have a significant impact on restaurant performance and …