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~isPartOf:"Erlanger Beiträge zur Medienwirtschaft"
~isPartOf:"Electronic word of mouth as a promotional technique : new insights from social media"
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Erlanger Beiträge zur Medienwirtschaft
Electronic word of mouth as a promotional technique : new insights from social media
SpringerLink / Bücher
35
Springer eBook Collection
15
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
11
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
9
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
9
JMM : the international journal on media management
8
Springer-Lehrbuch
8
essentials
8
How to succeed in the digital age : strategies from 17 top managers
7
Journal of advertising research
7
Journal of media business studies
7
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
6
NBER working paper series
6
Policy and marketing strategies for digital media
6
Research
6
Strategic corporate communication in the digital age
6
Educational research and innovation
5
Europäische Hochschulschriften / 5
5
Handbuch Kompetenzentwicklung im Netz : Bausteine einer neuen Lernwelt
5
Innovative perspectives on corporate communication in the global world
5
Interaktiva : Schriftenreihe des Zentrums für Medien und Interaktivität (ZMI)
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business research : JBR
5
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
5
Premier reference source
5
Advances in human and social aspects of technology (AHSAT) book series
4
Digital marketing strategies and models for competitive business
4
Digital peripheries : the online circulation of audiovisual content from the small market perspective
4
Flexibilität und Stabilität in der Verlags- und Medienbranche : Konzepte beidhändiger Unternehmensstrategien
4
Information systems and management in media and entertainment industries
4
Journal of open innovation : technology, market, and complexity
4
Reihe Medienökonomie
4
... für Dummies
3
Advances in business strategy and competitive advantage (ABSCA) book series
3
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
3
Digital transformation in journalism and news media : media management, media convergence and globalization
3
Disruptions: studies in digital journalism
3
Economic analysis of the digital economy
3
Entrepreneurship, theory and practice : ET & P
3
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ECONIS (ZBW)
7
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1
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 14-28)
.
2020
Persistent link: https://www.econbiz.de/10012263234
Saved in:
2
Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 54-70)
.
2020
Persistent link: https://www.econbiz.de/10012263247
Saved in:
3
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 71-85)
.
2020
Persistent link: https://www.econbiz.de/10012263250
Saved in:
4
Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri
;
Park, Yookyung
;
Lee, Youseok
;
Park, Kiwan
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 86-104)
.
2020
Persistent link: https://www.econbiz.de/10012263251
Saved in:
5
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 125-141)
.
2020
Persistent link: https://www.econbiz.de/10012263257
Saved in:
6
Gebrauchstauglichkeit digitaler Lesemedien
Geis, Veronika
-
2014
Persistent link: https://www.econbiz.de/10011478643
Saved in:
7
Digitale Schriftmedien - eine Melange aus Informationsgut und Software
Hagenhoff, Svenja
-
2014
Persistent link: https://www.econbiz.de/10011478671
Saved in:
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