The purpose of our endeavour was to identify the buying behaviour during the 2012 winter holidays. We focused on large surface stores for several reasons. First of all, in Bucharest, there is a strong tendency toward purchasing from the modern retail. Secondly, the assortment displayed in these...

This article analyses a controller’s action in a product development setting. An alliance context provides for a hybrid form of governance and for complexity. The analysis builds on the participants’ own comments to a video-recorded clip from one of their earlier meetings with a heated...