Search Results - subject:"direct to consumer"

Donna, Javier D.; Pereira, Pedro; Pu, Yun; Trindade, Andre - In: The Rand journal of economics 55 (2024) 4, pp. 749-787

Persistent link: https://www.econbiz.de/10015158062

The evolving direct-to-consumer retail model : a review and research agenda

McKee, Samantha; Sands, Sean; Pallant, Jason Ian; … - In: International journal of consumer studies 47 (2023) 6, pp. 2816-2842

Persistent link: https://www.econbiz.de/10014427405

Direct-to-Consumer (D2C) strategies of established consumer goods manufacturers : a dynamic capability perspective

Lienhard, Severin - 2023

Persistent link: https://www.econbiz.de/10014293048

Toward D2A : enhancing luxury fashion with seamless and immersive phygital customer experiences

Massi, Marta; Piancatelli, Chiara; Vocino, Andrea; … - In: International journal of consumer studies 49 (2025) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10015333881

Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects

Strycharz, Joanna; Segijn, Claire M. - In: Journal of business research : JBR 173 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014547918

The (un-)sustainability of artificial intelligence in online marketing : a case study on the environmental, social and economic impacts of personalized advertising supported by the Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection, funding initiative "KI-Leuchttürme für Umwelt, Klima, Natur und Ressourcen", FKZ 67KI2060

Marken, Gesa; Frick, Vivian; Schmelzle, Frieder; Meyer, … - 2024

Persistent link: https://www.econbiz.de/10014515179

Omni-channel customer segmentation : a personalized customer journey perspective

Nguyen Anh Thi Van; McClelland, Bob; Nguyen, Hoang Thuan - In: Journal of consumer behaviour 23 (2024) 6, pp. 3253-3275

Persistent link: https://www.econbiz.de/10015117065

Choose a mobile application or mobile website? : Different effects of mobile channels on direct and indirect sales

Zhang, Xueting; Wang, Feng; Cao, Xia - In: Journal of retailing and consumer services 81 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10015125180

Direct mail to prospects and email to current customers? : modeling and field-testing multichannel marketing

Valenti, Albert; Srinivasan, Shuba; Yildirim, Gokhan; … - In: Journal of the Academy of Marketing Science 52 (2024) 3, pp. 815-834

Persistent link: https://www.econbiz.de/10015047983

Think DSD, Not ADR

Lande, John - 2023

This article argues that it is time for a paradigm shift in the way we define the alternative dispute resolution (ADR) field. It suggests that the dispute system design (DSD) paradigm should succeed ADR. ADR is an ever-expanding collection of distinct dispute resolution procedures. By contrast,...

Persistent link: https://www.econbiz.de/10014360969

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