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Year of publication
Subject
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Consumer attitudes 1 Consumer behaviour 1 DTH 1 India 1 Indian context 1 Indien 1 Innovation 1 Innovation adoption 1 Innovation diffusion 1 Innovationsakzeptanz 1 Innovationsdiffusion 1 Konsumentenverhalten 1 Verbrauchereinstellung 1 adoption 1 behavioural intention 1 conceptual framework 1 diredt-to-home 1 innovation-attributes 1
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Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Dwivedi, Yogesh K. 1 Kapoor, Kawaljeet Kaur 1 Williams, Michael D. 1
Published in...
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International journal of Indian culture and business management 1
Source
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ECONIS (ZBW) 1
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Conceptualising the role of innovation-attributes for examining consumer adoption of entertainment-related innovations
Kapoor, Kawaljeet Kaur; Dwivedi, Yogesh K.; Williams, … - In: International journal of Indian culture and business … 10 (2015) 3, pp. 367-389
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