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Understanding discount program risk in hospitality : a Monte Carlo approach
Philander, Kahlil S.
;
Raab, Carola
;
Berezan, Orie
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 218-237
Persistent link: https://www.econbiz.de/10011453993
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