Shelley, Marjorie K. - In: Management Science 39 (1993) 7, pp. 806-815
interpret and integrate the results of three previous studies comparing subjective discount rates (Thaler 1981, Loewenstein 1988 … discount rates. To investigate whether losses and gains are, in fact, discounted differently, an experiment is conducted that … results show that subjective discount rates vary in a predictable way according to the outcome sign and question frame …