Kreutzer, Karin - In: Journal of business ethics : JBE 179 (2022) 4, pp. 1071-1090
This study explores the discourse of social entrepreneurs and their audiences in pitch situations. Adopting a practice … as of interview data elucidates the nuances of social and business discourse that social entrepreneurs and their … business-oriented audience while others predominantly draw on a social discourse. We identify separating, mixing, and combining …