Intro -- Conceptualising Women's Working Lives: Moving the Boundaries of Discourse -- DEDICATION -- TABLE OF CONTENTS -- Preface -- Author Biographies -- Part 1: Challenge and Change -- 1. Understanding Women's Working Lives -- 2. Expanding the Discourse: A Dual Model of Working for Women's (and...

Intro -- Impressum -- Inhalt -- Vorwort -- 1 Einleitung -- Teil I: Theoretische Analyse -- 2 Framing und Frames: Ansätze und Abgrenzungen -- 3 Analyse von Frames 1: Der Ansatz von Entman (1993) -- 4 Analyse von Frames 2: Diskursanalytische Ansätze in der Soziologie -- 5 Resümee 1: Desiderate...

Purpose The purpose of this paper is to forward an extension of reception analysis as a way to incorporate and give insight to social media mediations and big data in a qualitative marketing perspective. We propose a research method that focuses on discursive developments in consumer debates for...

Purpose To explore how young men operating within influential discursive regimes construct their identity projects and come to know themselves through their engagement with consumption and leisure practices. Methodology/approach Foucauldian theory is drawn upon to conceptualise men as...

Purpose This chapter aims to examine the introduction and development of the concept of corporate social responsibility (CSR) within a Chinese social, cultural, and political context. It mainly looks at the CSR movement in China in order to explain how the traditional values of Confucianism...

Purpose The aim of this chapter is to discuss the communicative side of modern companies operating in the food industry, paying attention to the CSR discourse conducted in online communication. In this contribution, an attempt is made to show how the dialogue on corporate social conscience...

Purpose This chapter proposes using a dialectical approach infused with elements of dialogism to analyze polyphonic discourses of corporate social responsibility (CSR) in order to create more nuanced understandings of the contradictions, oppositions, tensions, and complexities that characterize...