After briefly reviewing the history of qualitative research in public administration, this paper discusses the challenge of defining the term 'qualitative research' discusses the reasons that public administration researchers do qualitative research, and addresses the role that qualitative...

The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the different research...

This unique and fascinating book is written for tertiary level students in the multicultural classroom, whether studying abroad or at home alongside international students. It relates a genuine understanding of the student perspective of learning in a multicultural classroom, highlighting how...

Purpose – This chapter examines the potential of qualitative comparative analysis (QCA) for strategy research. Methodology/approach – We introduce the set-theoretic framework of QCA and provide an overview of recent methodological developments. Findings – We utilize a variety of examples...

Purpose – This chapter presents four different approaches to doing and writing qualitative research in strategy and management based on different epistemological foundations. It describes two well-established “templates” for doing such work, and introduces two more recent “turns” that...

The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing...