Die Ablösung einer formal-institutionalisierten durch eine kommunikativ-partizipatorische Planungsauffassung bringt nicht nur ein verändertes Verständnis von Planungsinstrumenten mit sich, sondern stellt auch die Ergebnisbewertung vor das Dilemma zwischen mangelnder Operationalisierbarkeit...

"The book will become the key reference point for research practitioners and buyers as they move from their security blanket of traditional research, with its outdated notions of science and reliability, into the maelstrom that is unfolding in the post Web 2.0 world of Twitter, community panels,...

The chapter examines the ways in which qualitative and quantitative methods support each other in research on occupational stress. Qualitative methods include eliciting from workers unconstrained descriptions of work experiences, careful first-hand observations of the workplace, and...

This chapter outlines the findings from the interviews conducted with company directors, chief executive officers or senior executives that meet the third objective of this study. Section 8.2 outlines the aims of intellectual capital disclosure of the fastest growing firms on company-sponsored...

Human ingenuity will play an ever-important role in this century and into the foreseeable future. This is because of phenomena such as globalization and climate-change that stress the need for more innovative output from developed countries. Such a picture has made it necessary to develop...

In 'Qualitative Marktforschung' decken ca. 80 AutorInnen eine breite Palette an methodologischen und methodischen Fragen der qualitativen Markt- und Marketingforschung ab. Sie geben Einblick in die theoretischen Wurzeln qualitativer Marktforschung, die grundlegende Methodologie, differente...

This special issue of the Journal of BusinessVenturing focuses on qualitative methods in entrepreneurial research. Thecontributions encourage the use of qualitative methods in entrepreneurshipresearch and promote them as valuable, successful, and essential to askingimportant questions about...