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Advertising effects 1 CSR communication 1 Consumer behaviour 1 Corporate Social Responsibility 1 Corporate social responsibility 1 ELM 1 Experiment 1 Konsumentenverhalten 1 Prospect Theory 1 Prospect theory 1 Public relations 1 Werbewirkung 1 affect 1 dispositional skepticism 1 episodic frames 1 information processing 1 issue involvement 1 thematic frames 1 Öffentlichkeitsarbeit 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Dhanesh, Ganga S. 1 Nekmat, Elmie 1
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Management communication quarterly : an international journal 1
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ECONIS (ZBW) 1
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Facts over stories for involved publics : framing effects in csr messaging and the roles of issue involvement, message elaboration, affect, and skepticism
Dhanesh, Ganga S.; Nekmat, Elmie - In: Management communication quarterly : an international … 33 (2019) 1, pp. 7-38
Persistent link: https://www.econbiz.de/10011960411
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