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Search: subject:"distant target group"
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distant target group
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innovation management
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psychological distance
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Working paper / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
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Does cognitive distance affect product development for distant target groups? Evidence from the literature using co-citation methodology
Lew, Jia Hui
;
Marwede, Malte
;
Herstatt, Cornelius
-
2015
, potential users can be distant in various dimensions. Silver Agers (65+ years of age) can be a
distant
target
group
for product …
Persistent link: https://www.econbiz.de/10011282457
Saved in:
2
Does cognitive distance affect product development for distant target groups? : evidence from the literature using co-citation methodology
Lew, Jia Hui
;
Marwede, Malte
;
Herstatt, Cornelius
-
2015
, potential users can be distant in various dimensions. Silver Agers (65+ years of age) can be a
distant
target
group
for product …
Persistent link: https://www.econbiz.de/10011280013
Saved in:
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