Every industry will be positively affected by blockchain and AI technology at some point. However, blockchain is a misunderstood technology within the publishing realm. The scholarly publishing industry can significantly improve the flow of research, drive down costs, and introduce new...

In recent years, the surge of blockchain technology has been rising due to is proven reliability in ensuring secure and effective transactions, even between untrusted parties. Its application is broad and covers public and private domains varying from traditional communication networks to more...

Besides love, money and health are the most valuable human yearnings. Therefore, blockchain technology is paramount: a new foundation of confidence for human valuable transactions. Like information sharing was catalyzed on the pre-blockchain internet, transactions are now triggered on the new...

"The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"--