The paper aims at to identify the main issues in the marketing which needs immediate attention of the marketers. The importance of innovation in the marketing has also been highlighted and marketing mix have been related to innovative and creative ideas. The study is based on the secondary data,...

In the economy of any country, the auto parts manufacturing sector holds an important percentage in the national automotive industry. The dynamics of sales within it can vary significantly on short term, depending on the automotive market trend. This is also the case of the current situation in...

The technological innovations of the project VALOROLIO act as an integrated package of interventions at the system load of extra virgin olive oil extraction and treatment processes of all products with a view to their economic value. The pitting of the olives allows a substantial modification of...

In this framework, the distribution as an important instrument of marketing management in companies is described. The optimal choice of distribution strategy and the role of intermediaries, mainly with reference to SME sector companies are underlined. The choice the most optimal structure of...