Recent research into consumer responses to sponsorships has examined the role of sponsor‐event fit on cognitive and affective responses. However, influences on sponsor‐event fit have received little consideration. In this study, a sponsor’s brand equity is evaluated as a facilitator of...

This paper presents a grammar for books and journals using augmented transition networks in automated document analysis. The approach takes the structure of layout elements in books and journals to be part of a semiotic system, which therefore can be described using methods developed for the...