Purpose – The purpose of this paper is to understand the extent to which dominant coalition members’ values and …/methodology/approach – The population of interest was dominant coalition members of for-profit, government, and nonprofit organizations in the … USA. Data were collected through a national survey to a nonrandom sample of 201 dominant coalition members. Findings …

, Potential Innovators, and Active Innovators) emerge when family involvement in the dominant coalition (high or low) is …

of corporate communications managers who are in the dominant coalition. Design/methodology/approach – The paper reports … communications managers who are in the dominant coalition from those who are not: reciprocal trust, strategic business decision … of the 37 percent of communications managers in the dominant coalition at these top companies come from backgrounds …