Hesse, Laura; Boenigk, Silke - In: Nonprofit Management and Leadership 34 (2023) 2, pp. 241-265
on the development and testing of a donor inspiration framework in a peer‐to‐peer giving context. This framework proposes … results confirm that donor inspiration is a driver of donation behavior. The authors find that the peer fundraisers, the … donor inspiration, with concrete implications on donor recruiting strategies, and the design and implementation of peer …
