Kgakatsi, Mpho; Galeboe, Onthatile P.; Molelekwa, Kopo K.; … - In: Businesses 4 (2024) 4, pp. 632-695
Big Data (BD) has emerged as a pivotal tool for small and medium-sized enterprises (SMEs), offering substantial benefits in enhancing business performance and growth. This review investigates the impact of BD on SMEs, specifically focusing on business improvement, economic performance, and...