Search Results - subject:"dual-coding theory"

Influence of the green certification logo and text on environmental awareness and hotel guests' water-saving behaviour

Wong, Jose Weng Chou; Lai, Ivan K. W. - In: Journal of travel and tourism marketing 41 (2024) 4, pp. 491-507

Persistent link: https://www.econbiz.de/10014513663

Environmental messaging, corporate values, online engagement and purchase behavior : a study of green communications among eco-friendly coffee retailers

Suttikun Chompoonut; Patcharaporn Mahasuweerachai; … - In: Journal of hospitality and tourism insights 8 (2025) 3, pp. 1073-1094

Persistent link: https://www.econbiz.de/10015272384

Are users attracted by playlist titles and covers? : understanding playlist selection behavior on a music streaming platform

Li, Zhi; Song, Min; Duan, Shen; Wang, Zhe - In: Journal of innovation & knowledge : JIK 7 (2022) 3, pp. 1-14

Playlists have become the main entry point for users to obtain music resources. This study aimed to investigate the features of playlist titles and covers that attract users and the consequences of playlist selection on music streaming platforms. In this study, 7,606 playlist data were collected...

Persistent link: https://www.econbiz.de/10013449205

Presentation-order effect of product images on consumers' mental imagery processing and purchase intentions

Lee, Jung Eun; Shin, Eonyou; Kincade, Doris H. - In: The journal of product & brand management 33 (2024) 5, pp. 604-617

Persistent link: https://www.econbiz.de/10015165221

Enjoy to read and enjoy to shop : an investigation on the impact of product information presentation on purchase intention in digital content marketing

Fan, Liu; Wang, Yawei; Mou, Jian - In: Journal of retailing and consumer services 76 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014460829

Presentation-order effect of product images on consumers’ mental imagery processing and purchase intentions

Lee, Jung Eun; Shin, Eonyou; Kincade, Doris H. - In: Journal of Product & Brand Management 33 (2024) 5, pp. 604-617

Purpose This study aims to investigate how image-presentation-order influences mental imagery (MI) processing and purchase intentions. This study also examines the moderating effect of a series of images on the relationship between image-presentation-order and MI processing....

Persistent link: https://www.econbiz.de/10015352190

Can reviews predict reviewers' numerical ratings? : the underlying mechanisms of customers' decisions to rate products using Latent Dirichlet Allocation (LDA)

Poushneh, Atieh; Rajabi, Reza - In: Journal of consumer marketing 39 (2022) 2, pp. 230-241

Persistent link: https://www.econbiz.de/10013165333

Effects of age on live streaming viewer engagement : a dual coding perspective

Liu, Fei; Li, Yijing; Song, Xiaofei; Cai, Zhao; Lim, … - In: Journal of management analytics 9 (2022) 4, pp. 435-447

Persistent link: https://www.econbiz.de/10013538972

The role of visual cues in eWOM on consumers’ behavioral intention and decisions

Filieri, Raffaele; Lin, Zhibin; Pino, Giovanni; … - In: Journal of business research : JBR 135 (2021), pp. 663-675

Persistent link: https://www.econbiz.de/10012647992

Young audiences’ emotional experience on smartphone film: an application of dual-coding theory

Huang, Tseng-Lung; Chen, Yi-Mu - In: Young Consumers 15 (2014) 2, pp. 193-208

ensure that audiences can process coding and enjoy emotional experiences when using smartphone. Originality/value – Dual-coding … theory is applied to determine which coding system the audience use to interpret the new-media text, such as smartphone films. …

Persistent link: https://www.econbiz.de/10015044566