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anthropomorphism
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Ruiz de Maya, Salvador
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The influence of anthropomorphic cues in retailing : the moderating effect of the vice versus virtue products
Londoño, Juan C.
;
Ruiz de Maya, Salvador
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1322-1335
Persistent link: https://www.econbiz.de/10013280099
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