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Modeling dynamic effects of promotion on interpurchase times
Fok, Dennis
;
Paap, Richard
;
Franses, Philip Hans
- In:
Computational Statistics & Data Analysis
56
(
2012
)
11
,
pp. 3055-3069
Dynamic effects of marketing-mix variables on interpurchase times can be analyzed in the context of a
duration
model
…
Persistent link: https://www.econbiz.de/10010617634
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