Febriani, Atik; Sopha, Bertha Maya; Wibisono, Muhammad Arif - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-17
Omnichannel is one of the most recent trends in online shopping, retail, and contact centers. It provides a seamless and integrated customer experience across all available communication channels. MSMEs play a crucial role in developing economies, but their journey towards omnichannel...