Liechty, John C.; Fong, Duncan K. H.; DeSarbo, Wayne S. - In: Marketing Science 24 (2005) 2, pp. 285-293
It has been shown in the behavioral decision making, marketing research, and psychometric literature that the structure underlying preferences can change during the administration of repeated measurements (e.g., conjoint analysis) and data collection because of effects from learning, fatigue,...
