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Search: subject:"e-Learning services"
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Brand awareness
1
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Consumer behaviour
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Customer satisfaction
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Dienstleistungsqualität
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E-Learning
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E-learning
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Internet marketing
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consumption value theory (CVT)
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e-Learning services
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e-learning services
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latent dirichlet allocation (LDA)
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natural language processing (NLP)-based approach
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topic-modeling
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user generated data
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Bala, Pradip Kumar
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Ray, Arghya
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Chakraborty, Shibashish
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Dasgupta, Shilpee A.
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Dwivedi, Yogesh K.
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Journal of retailing and consumer services
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Journal of strategic marketing
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ECONIS (ZBW)
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Exploring values affecting e-learning adoption from the user-generated-content : a consumption-value-theory perspective
Ray, Arghya
;
Bala, Pradip Kumar
;
Dwivedi, Yogesh K.
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 430-452
Persistent link: https://www.econbiz.de/10012588438
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2
Exploring the impact of different factors on brand equity and intention to take up online courses from e-learning platforms
Ray, Arghya
;
Bala, Pradip Kumar
;
Chakraborty, Shibashish
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012433342
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