Baber, Ruturaj; Baber, Prerana - In: Journal of Hospitality and Tourism Insights 6 (2022) 5, pp. 2298-2316
Purpose This paper aims to explore the influence of e-reputation, destination image and social media marketing efforts … hypotheses. Findings The findings revealed a significant positive relationship between SMME, e-reputation and destination image …. The results also indicated that destination image fully mediated the relationship between e-reputation, destination image …