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IUBH discussion papers - Marketing
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Trendstudie 2018: Lese- und Schreibverhalten der Generationen X, Y, Z : ein integratives Forschungsprojekt mit Studierenden der IUBH an den Standorten Berlin, Düsseldorf und Hambur...
Hilgers-Sekowsky, Julia
;
Oral, Cansu
;
Schuster, Gabriele
-
2018
-publishing companies. For instance, it shows that Generation X is the main consumer of
E-books
. Further, Generation Z will be an attractive …
Persistent link: https://www.econbiz.de/10011973817
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