Batikas, Michail; Gomez-Herrera, Estrella; Martens, Bertin - 2015
This study examines geographical market segmentation in the market for e-books in the EU, based on data from the Amazon … Kindle e-books store, the market leader. Residents in all EU countries have access to the Amazon US Kindle store. However … cross-border availability is very high because they have access to nearly all e-books in the EU6 stores via the Amazon US …